Free CRM available to good home! And why we wanted to do it…

Tom C W
3 min readNov 13, 2020

We — Tom Watson (The Good Ship) and Tom French — have been working together on developing a super-simple CRM in Airtable for voluntary sector organisations. And we want to share it with you today to see if anyone would be interested in using it — for free, of course — and helping us to understand if it has legs. If that’s enough for you to get in touch, then drop us a line!

If, perhaps quite rightly, you need to know more about why we’ve done this, what it entailed and what’s in it for us then please read on…

Screenshot of simple CRM

What’s CRM?

Well, it’s acronym stands for ‘Customer Relationship Management’. And, in short, we see it as a place to document and understand the people and organisations you work with as part of a project or organisation. Furthermore, it’s a way to understand what those relationships mean in terms of what you do or how you communicate with them. As a result of doing this well, a project or organisation can collect data in a way that means it has everything it needs to tell a story in the right way for the right people.

So what?

Our experience of working in the voluntary sector has highlighted two things related to this:

  1. For a whole host of reasons, people find it hard to collect data about what they do in a simple way to tell a clear story about the excellent work they do;
  2. Many CRM tools and services that are on offer for people in the sector are either….

a) too complicated, too pricey or too rubbish to do the job required, or;

b) they tempt and lead people into collecting way too much data for the purposes they need it for, which results in confusion and ‘another thing to sort out’.

There is huge and rich diversity within the voluntary sector in terms of what people do, the structure of groups/organisations, the people they work with and the positive change they make. This is a very good thing. And people within the sector are quite rightly proud of this richness and expertise they bring to communities large and small.

Underlying all of this complexity, however, we believe there are a few core things that all of us deal with in what we do, whether the smallest of…



Tom C W

Do Good, Be Awesome. Thoughts on startups, social change, awesome things, and possibly running.