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I was recently asked to contribute to a blog around tech, data and climate, particularly for charities and social good organisations. I was asked two questions:
1. How do you think charities can use tech to tackle the climate agenda?
2. What one thing can charities do to get the ball rolling on this?
Here’s my thoughts….
There are multiple ways charities can use tech in tackling the climate agenda. One of the most effective uses is using digital for campaigning and behaviour change. Creating ground swell behind an agenda can lead to changes in commercial business, government or in personal decisions.
Effective use of digital communications such as Instagram can be profound, WWF and Friends of the Earth use this to amazing effect. WWF have gone further and created the WWF Together app which shares stories of species impacted by climate, and allows you to share back to social media. Get attention, be emotive, create action.
Bloomsforbees.co.uk is one of my favourite citizen science/behaviour change examples, which helps to build a picture of habitat change, educate the public and it encourages people to…
